A white paper is a powerful tool used to position your company and to generate leads. It used to share a deep knowledge of your industry. It is a valuable tool used by content marketers to highlight their company’s expertise.
But the question arises here: How to write a technical white paper?
Learning how to write a technical white paper is an art that can take your business to the next level. Writing its content is not similar to a blog post and E-book writing. Even it is not similar to an article, a report, or a case study. So, what is white paper and how to write it?
Don’t worry! In this blog, we will completely discuss what white paper writing is. With the help of this writing, you will get success in your freelance writing career. Let’s discuss what it is?
What is A White Paper?
It is a guide about some specific topic or problem. It is used to educate readers and to resolve the problems that surround them. In this era of content marketing, white paper writing is essential for any business. It is a long-form of content that is more technical and in-depth than an E-book or a report.
Content marketers use such papers to express opinions and facts. Those facts and opinions are backed by research that has been gathered from reliable and authentic sources. In order to express their thoughts, they use charts, graphs, and tables to visualize data.
A business might publish numerous types of white papers, but the two most common are backgrounder and problem solution. The brands give detailed information about their products, services, and their methodologies in the backgrounder approach. However, in the problem-solution approach, businesses provide a solution to the problems in the industry. No matter whatever type of paper you produce, your content must present your business expertise.
Writing the content for such papers is a tough task. It requires a lot of information and research to craft effective content. However, below are some white paper writing tips that businesses should adopt to stand out in the market.
How to Choose A White Paper Topic?
It is an important content writing tip to choose the right topic. You can consider a few criteria while crafting a paper.
Expertise: The main objective of your white paper writing is to showcase your expertise. The document should provide complete information about the internal knowledge and external research.
Audience: The first consideration of any business is the audience. The people who show interest in buying your products. You have to keep in mind your target audience while writing a technical white paper. Question yourself, who is my target audience? Are they interested in my offerings? The audience can be both the existing customers or the prospective customers who are not familiar with the business.
Identify the particular problem: Technical white paper should identify the problems: and how to address them. Your paper needs to be solution-focused. The best way to answer is by a thorough examination of the problem.
Define Your Target Audience
Defining your target audience goes hand in hand with the topic selection. But, it’s not just about the interest of the audience, it is also crucial to think about the type of audience who will be reading your content. You have to keep questioning yourself: Are they industry specialists or professionals? Or, are they unfamiliar with the subject matter?
This will help you to decide whether you have to use industry-specific jargon or not. You should include the stats and research material for the relevant audience you are targeting.
Do Comprehensive Research Before Writing A White Paper
After you choose the topic, next comes the research section. Do proper research on your selected topic. You can collect information from internal documents, the internet, and industry resources. You have to focus on data while writing a technical white paper. Therefore, we recommend you to do significant research. Furthermore, never forget to add references and citations in your writing. It will increase the reader’s confidence in your writing. Lastly, gather information from credible and authoritative resources.
Provide Value to Your Reader
Another content writing help guide is to offer value to your readers. A white paper is not for advertising purposes, so no need to exaggerate yourself. Instead, you can provide plenty of information to the reader. The main objective is to provide value to the user, even if they don’t become customers. If they find your content valuable: there is a probability that they will share and widely read your technical white paper.
Remember, serve your audience by showcasing the company’s expertise in a given field. Provide readers with useful information because they come to learn something new. Thus, give them reliable and expert information.
Include A Great Intro and Conclusion
In good content writing, it is crucial to include an engaging intro to captivate the audience’s attention. Write a compelling and exciting intro that will increase their curiosity to read it further. It is a good practice to provide a summary to the reader.
Just like the intro, the conclusion of your paper is also essential. You have to summarize the whole paper in this section. No need to promote yourself in the body section. However, you can mention your products and services in your writing.
Common Mistakes to Avoid While Writing White Paper
There are some common mistakes that you should avoid while writing a technical white paper. These mistakes can turn your compelling content into the wasted one. Below is a list of the mistakes you should avoid:
Don’t sound like a sales pitch: In the marketing campaign, the technical white paper used to showcase the business products or offerings. Don’t make it sound like a sales pitch. If you do this, your readers will immediately leave your site because they come to your website to seek unbiased and educational information. Thus, do not try to persuade them and don’t bid for the business. For instance,
Sales pitch: 5 ways XVZ marketing will save costs in your PPC budget.
White paper: Pay Per Click advertisement: marketing needs and PPC ad network.
Don’t add bad designs: A mistake you may come across while crafting a paper is to neglect a design. Design matters a lot. Your salient points help readers in what they are reading. It helps to stand out your paper as well. Use the visual in your content like images, videos, graphs, tables, and charts.
Don’t produce boring content: As we have already mentioned that the white paper writing is factual and informative. That does not mean that you make it boring. All types of technical white papers have to tell a story. Keep your audience engaged by narrating a success story related to the problem you are elaborating about.
Lack of research: As previously discussed, research is an important part of white paper writing. Some people just add a few stats from the first page of Google search results. It’s not adequate; you have to spend an ample amount of time on scholarly research.
Acquire Professional White Paper Writing Services
A white paper is one of the most effective ways to market your brand. We have already mentioned the requirement of the technical white paper. So, follow the guidelines and write an effective piece of content.
But if you are still in trouble and thinking about ‘where to start from ‘and ‘how to write it.’ In that case, you may seek white paper writing services online. They assist you in writing powerful papers. You can influence the perspective of the target audience with the help of highly qualified and experienced writers. They have great expertise in the field, so they know what kind of information readers are looking for. They will write accordingly.
As this paper requires extensive research and a detailed understanding of the target audience, it is better to take content writing help online. The professional writers with the industry knowledge will brilliantly market your brand and give it the aura it deserves. Let us tell you some benefits of online white paper writing services.
- Acquire well-structured papers written by proficient and experienced writers.
- Get your piece of writing in a fast turnaround time. We are never late in sending your content.
- Enjoy 24/7 customer support from efficient team members.
- Powerful technical white paper writing at an affordable price.
- Get well-researched content with the help of online service providers.
- Enjoy convenient payment methods.
In the above-mentioned-discussion, we provided you with detailed information. We have told you about the effective guidelines on how to write a technical white paper. Plus, we also mentioned some pitfalls of white paper writing. But if you still find yourself in trouble and thinking about how to write a powerful paper: that gets noticed by the reader. You may seek help from online white paper writing service providers. They will build your brand’s authority within the industry.